I did this search the other day in Google and look at the list of advertisers that are running ads on this keyword search string.
Zoosk.com was in the #1 Position and they have been aggressively buying paid search these past few months and mostly broad matching all terms.
eHarmony.com was a surprise to see here as their search is managed by an agency that seems to not mind buying teen terms. I bet that’s not helping the good old ROI for them.
AshleyMadison.com took the #4 position with their ad saying “Have an Affair – Guaranteed” which is just exactly what you want your teenage kids reading.
If you do other searches on Google for “dating under 15″ you’ll see ads for Zoosk, Match and eHarmony. I found that to be a little humorous since Match.com International just report that they saw a 84% increase in conversions using the Google Conversion Optimizer on Ad Words.
If you are managing a paid search campaign on Google Ad Words and want to make sure your ads aren’t showing up for these searches you can go to your keywords tab, then scroll all the way down the page and expand the ‘negatives’ link and put in the terms that you don’t want to appear on. See screenshot below:
There are teen dating websites online if you are indeed looking for dating services for teens or singles under 18 years old. Here are a few that I found that seemed to be pretty legitimate.
MyLOL.net
eCrush (now eSpin and owned by Hearst Communications)
Stay Teen
Post up other sites if you know of any safe teen online dating sites.
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